Trademark Dilution on Luxury Resale Platforms: Balancing Brand Protection and Legitimate Resale

Introduction : The way people purchase and sell high-end goods has been revolutionized by the global luxury resale market. High-end watches, clothing, accessories, and handbags are no longer limited to upscale boutiques; instead, they are increasingly traded on online resale platforms that guarantee sustainability, affordability, and authenticity. These platforms have made luxury goods more accessible, but they have also created complicated trademark problems, especially when it comes to the...