The Trademark Watchdog: How AI Is Monitoring Brand Infringement Online

Introduction Imagine yourself as the brand manager of an upcoming fashion company. Over the course of years, you and your company have invested significant effort and finances into building a trademark that people recognise. And then you notice that your trademark has been hijacked: numerous listings with your logo on various online marketplaces; squatters using your brand's domain; counterfeit merchandise that cannot be distinguished from genuine products by even the trained eye. But by the...