The Price of Persona: Birth of Personality Rights in India

Introduction The law has gradually realized that a person’s name, picture, voice, and likeness are assets rather than just parts of their uniqueness in this age of digital and media-driven society when even one’s own identity has commercial value, Through branding and sponsorship, public figures, influencers, and even celebrities take advantage of their names, faces, voices, and personalities. The idea of personality rights, also known as publicity rights, which give people authority over the...