The Commercial Afterlife of Expired Trademarks

Introduction: In the commercial sphere, trademarks are more than a legal identification of a brand; they are powerful symbols of reputation, consumer trust, and brand identity. A trademark enables consumers to distinguish the goods or services of one enterprise from those of another, while simultaneously embodying the goodwill and commercial value developed by a business over time. As pointed out by Andy Warhol, A Coke is a Coke, and no amount of money can get you a better Coke than the one...