The Colour of Identity: Better Protection of Colour Trademarks in India

Introduction : If you are able to recognize a pack of Cadbury from the far end of a supermarket aisle, then you would understand my point. For a long time now, this purple color has served as the brand's identifier even before the concept of jingles or endorsement by celebrities emerged. Simply put, colors have always been more than just aesthetically appealing features; they actually speak a language on their own. Unfortunately, the rules regarding registration of color trademarks in India...