Tagged, Sued, and Screwed: The Creator’s Guide to India's Trademark Wars

Introduction A Trade Mark, in simple terms, is a unique symbol or sign or logo or phrase that serves as a brand identifier, enabling consumers to recognise a specific source. An influencer, on the other hand, is a “Human Brand”, basically a public figure who has created trust and a vast following over social media, and holds the power to influence the buying behaviour of the audience. The Trademark and the Influencer are connected through the concept of Personal Branding. The handles or the...