Signs, Symbols, and Supremes: How Streetwear Trademarks Are Redefining IP

Introduction You've probably come across a tiger logo some time before. Its image is typically printed in black ink, circled by a stamp-like seal. This particular logo is the designer Sabyasachi Mukherjee's trademark, and a lot of you have possibly bought a copy of it at a Chandni Chowk, for a very cheap price. That tiger, and the story about what happens to it in the congested lanes of Old Delhi, is a great tool to talk about intellectual property, streetwear, and the very idea of ownership...