Reels, Memes, and Legal Risk: Copyright in Social Media Marketing

Introduction The unregulated exponential rise of social media platforms has transformed the marketing and content dissemination landscape, which is now increasingly evident in the adaptive patterns of users and the content management practices of these platforms. Instagram, Tik -Tok, Twitter and Facebook are some of the social media platforms who are big players having predominance in this sphere of society’s milieu, where the content gets spread in seconds and has the potential to drive...