Protecting the Journey: Intellectual Property in SaaS Onboarding Experiences

Introduction A first-time user's experience with a software-as-a-service app isn't limited to using a product they configure. What they experience is a curated design journey - a carefully contemplated experience. This experience is the onboarding journey, and for many SaaS companies, it can be a key differentiator. But brand equity has been developed by companies like Duolingo, Notion, and Slack, not only through the functionality of the product, but the unique feeling one gets when they use...