Pixel Marks & Parallel Markets: Rethinking India’s Trademark Regime for Virtual Goods After Hermès v. Rothschild

Introduction: The Rise of Parallel Markets in the Metaverse Growth of metaverse has led to parallel markets which exist parallel to the traditional marketplaces and is a digital pillar of pixels. The metaverse has become a blossoming digital marketplace where individuals purchase, trade, and display virtual products, including NFT handbags and avatars clothes and branded digital collectibles. They have started to change the nature of the brand-customer interaction, acquiring actual economic...