Media, Entertainment and Intellectual Property Rights: A Contemporary Legal Analysis with Indian Perspective

Introduction Media and entertainment (M&E) business nowadays is not only being driven by creativity but by intangible assets, namely, ideas, expressions, brands and personalities, which would also be subject to Intellectual Property Rights (IPR). Based on a Bollywood movie script and soundtrack, OTT web series, reality shows, video games and content of influencers, each frame and each byte can be a subject-matter that is afforded protection under the IP law. With the changing technology and...