Influencers and the Law: Analysis of Legal Issues in Endorsements and Sponsored Content

Abstract In the digital age, we have seen the rise of influencer culture, which has put into the hands of individuals the power to shape what consumers think of products and how brands are perceived via endorsers and sponsored content. While this has brought about new marketing and communication tools, it has also brought forth very important legal and ethical issues. This blog looks at the legal structure that governs influencer marketing, which we see play out in laws like the 2019 Consumer...