India's First Olfactory Trademark: Rose-Scented Tyres and the Future of Non-Traditional Marks

1. Introduction: The Historic 21 November 2025 Order The Indian intellectual property rights legal framework has undergone a fundamental shift in its structure with the formal acceptance of the country's first-ever trademark for an olfactory mark on November 21, 2025. [1] The order was issued by the Controller General of Patents, Designs, and Trade Marks (CGPDTM) for a rose-scented tyre designed by Japanese tyre producer Sumitomo Rubber Industries. [2] For several decades, the registration...