India’s First Smell Trademark and the Emergence of Sensory Branding in Indian Trademark Law

Introduction: A Turning Point in Indian Trademark Jurisprudence The recognition of the first scents-based trademark for India in the year 2025 is a turning point for the intellectual property regime of this nation. The concept of trademarking, as it stands in India, has always been based on visual and graphical elements such as words, logos, symbols, labels, and shapes that can be easily distinguished and depicted graphically. The recognition of a scent as a trademark upsets this long-held...