How Trademark Support Fits Into a Broader IP Commercialization Strategy

Introduction : Intellectual Property (IP) has evolved from being a protection tool to a commercial asset, and a powerful tool for long term business growth in the modern business landscape. In today's day and age, where innovation is becoming a key factor in any organisation's competitiveness, firms have turned to not only developing intellectual property but also developing effective strategies for its commercialisation. Intellectual property commercialization is the commercialization...