How Influencers and Content Creators Can Protect Their Copyright in India

Introduction Digital content has transcended beyond self-expression for influencers and content creators. Video, reel, photo, podcast, script and caption can be viewed as commercial assets that provide revenue generating opportunities, collaborations and long-term brand value. Yet despite this fact, copyright law is still often misunderstood in the creator economy. Among the many misconceptions regarding copyright law is the belief that social media sites keep ownership over the material...