Geographical Indications and India's Agricultural Export Growth

Introduction In a world that is progressively heading towards conscious consumption, origin-based branding has become a significant variable in determining trade value. Consumers are increasingly aware and concerned to learn about where their food has been sourced, how it was grown, and the cultural meaning of it - all of which help define "origin". It is clear that, through "Geographical Indications", placing emphasis on how a product is seldom merely a commodity - it is a story based upon...