E-commerce Trademarks: Enforcing Rights in India vs. Southeast Asia Marketplaces

Introduction The rapid rise of the E-commerce industry has significantly transformed the way business operates, and interacts with the consumers. The globalization of commerce driven by the rise of E-commerce platforms has encouraged consumers to shift from the traditional way to the modern way of doing business. This shift has eased the way of doing business by unlocking new avenues for growth but at the same time has created more legal complexities and challenges. Let us consider a scenario...