Deepfakes and Personality Rights: the IP Law Gap in India

Your Face Is Not Your Own Anymore: Deepfakes, Personality Rights and Why Indian IP Law is Falling behind. Somewhere in late 2023, a video started spreading on the Indian social media. Actress Rashmika Mandanna was in it, seemingly doing something she had not done, saying something she had not said. The video looked real. It sounded real. It was fake as well, it was a deepfake, a fake made by an artificial intelligence that had superimposed her face on another body with disturbing precision....