Deepfakes and IP: Is Personality a New Form of Property?

Introduction: The Collapse of Reality and Identity With the advent of deepfakes technology, the notion of what constitutes one’s identity in the modern world has changed dramatically. The idea that there exists a constant and reliable identity of a person in his or her appearance and personality has become questionable, since the face, voice, and other unique features of any person can be convincingly mimicked through such software, producing a deepfake video with the depicted individual...