Cross-Border Trademark Protection In The Digital Era: Enforcement Challenges And Legal Solutions

Introduction Digital commerce has significantly altered the way companies do business and reach customers. Online market places, social media advertising and global logistics have allowed brands to become international without having themselves open a physical market. Yet, this border-free commerce accessibility has also resulted in grave trademark issues such as counterfeited listings, misuse of domains, and pretensions of brands in overseas platforms. The territorial principle upon which...