Comparative Advertising and Trademark Dilution: Balancing Competition and Brand Protection

Introduction Comparative advertising is defined by the form of advertising whereby the businessman employs his products/services in comparison to those of other firm's products/services in order to prove superiority over them in aspects of quality, price, and performance. The current trends in advertising have adopted comparison of products as a common trend in advertising in order to create an impression among consumers. However, this trend is often subject to problems involving law, since...