Combating Counterfeit on E-Commerce Platforms: A Rights-Holder’s Strategy

Introduction : The move from traditional retail stores to online retail has also seen the shift of counterfeit trade in the same way. Counterfeit items have taken on a new lease of life on the internet, appearing for sale next to genuine products on platforms including Amazon, Flipkart, Meesho, and other international online shops like AliExpress and Shein, often misguiding the consumer until their product arrives. Back in 2025, Amazon’s Truthful Shopping Experience Report indicated that they...