Brand Protection against Deceptive Website Names in India

Introduction : A domain name is not merely an internet address. In online commerce, it can identify the business operating a website, distinguish its goods or services and carry the goodwill of an established brand. This commercial significance makes domain names vulnerable to deliberate misuse. Cybersquatting occurs when a person registers a domain name corresponding to a famous or distinctive brand, usually to demand money from the legitimate owner, divert traffic or exploit the brand’s...