Tag: colour mark registration

Can A Single Colour Acquire Protection?

In 2015, Hitachi filed an application for a colour mark registration with JPO consisting of a single colour – an unassuming orange – over its hydraulic excavators. Hitachi holds a 20% market share of hydraulic excavators since the past forty years in Japan. A questionnaire-survey showed that approximately 96% of traders in the construction industry … Continue reading Can A Single Colour Acquire Protection?

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