Why Multi-Jurisdiction Patent Filing Strategy Should Follow Market Access, Not Habit

Introduction : International intellectual property (IP) strategy has long been shaped by an important cognitive bias: the "default territory list" problem. The instinctive response of a company ready to take a new product from R&D to a global patent portfolio is to send the patents through a predetermined list of jurisdictions usually limited to the USA, the main European countries, and the major Asian manufacturing centres. This playbook simply focuses on filing patents as a routine...