Voice as A Part of Personality Rights: Lessons from Lehrman And Indian Celebs

1.     Introduction Imagine if Siri or Google Assistant could have the voice of Jagjit Singh or Asha Bhosle, the voices of legendary performers could be cloned using AI tools, reproduced endlessly, and sold to the highest bidder without consent or credit, this has become a reality!! [i] The essence of what makes their artistry unique can be reduced to data, stripped of its soul, and commercialised in ways the legends never agreed to. That’s what unfolded in the case of Lehrman v. Lovo [ii] ...