Trademark Infringement in the Era of Influencer Marketing

Introduction The fusion of trade and social media has altered the brand customer relationship. While the Indian influencer marketing sector is currently valued at 3600 crores (approximately) in 2024, it is predicted to increase by 25% in 2026. Both established and emerging brands collaborate with influencers and market their products to huge masses of users over various social media networks like Instagram, Youtube and short form video based social media networks. The fast boom in the...