Trademark Enforcement in the Digital Marketplace: Combating Online Infringement

Introduction “The right to be let alone is indeed the beginning of all freedom.” ~ Justice William O. Douglas The law of trademark was developed to conserve source identification and to shield the consumers against misleading business practices in the territorially delimitated commercial settings. Digitization of business has upset this structural assumption by shifting the transactions to platform mediated ecosystems marked by algorithmic visibility, cross border trade as well as...