Painting a brand: The Legal Journey of Colour Trademarks in India

Introduction From Cadbury’s regal purple to Triffany’s robin-egg blue, colours can be used as a powerful brand identifier that go beyond aesthetics. The identification of colour brand in India is however legally complex. In India, Colour trademarks are the subset of non-conventional trademarks which also include sounds, odour, and structure. This blog explores India’s colour mark laws, emphasising on the concept of uniqueness, usefulness and competitiveness issues while incorporating...