IP Protection For Regional Handicrafts in Digital Market

Introduction : Regional Handicrafts in India embodies a blend of cultural heritage and traditional knowledge passed through the generations. These crafts are often deeply rooted in the customs, and geographical characteristics of a particular region. The rapid expansion of the digital and e-commerce market has transformed the commercial landscape along which these goods circulate. The rise of e-commerce platforms, social media channels, websites, and other online marketplaces have given...