IP Licensing as a Revenue Strategy: Analysing the Harry Potter Franchise Model Under Trade Mark and Copyright Law

Introduction If you walk into any big shop in India today you will find Harry Potter Glasses inspired by Boy Who Lived. Shop a lifestyle store and you may end up picking up a Hogwarts-themed mug. The last Harry Potter novel was published in 2007. The last movie came in 2011. The story was clearly coming to an end. But Harry Potter collectibles, stationary, eyewear, plush toys and perfumes still line the shelves in 80 countries or more. New license contracts are being negotiated. New...