From Consumer Confusion to Identity Protection: What Taylor Swift’s Trademark Strategy Reveals About Trademark Law in the Age of AI Deepfakes

Introduction : Consider using social media and listening to someone who has the voice, the cadence, the style of Taylor Swift and endorsing a product that she never used or a song that she never wrote. Millions listen, share and believe it. Days later, one finds that the whole audio was created by AI, without any recording, no studio, no contract signed. So, the question is if no original Taylor Swift recording was copied, then what is being infringed? In January 2024, sexually explicit...