Enforcement challenges for marks used only online

Introduction There is always a huge debate whether digital brands can build real goodwill without ever opening a shop, printing of billboard, or any physical office because when brands operate from Instagram, Amazon, YouTube, App Stores, or any other websites it becomes harder to determine any trademark disputes. This blog will help us to explore how courts and brand owners can overcome that problem with a focus on reputation, goodwill, and online enforcement. The core legal question is...