Beyond Visual Marks: The Rise of Non-Traditional Trademarks in the Indian IP Regime

Introduction United Breweries Limited has secured trademark protection for the distinctive “Oo la la la le o”, a distinctive jingle, associated with Kingfisher beverages. The trademark registry granted the registration to the audio signature as a sound mark with effect from January 31, 2025 and granted the certificate of registration on February 5, 2026, confirming the mark's validity for ten years. These developments come after Indian Hotels Company Limited announced that “Taj” has obtained...