Category: BRAND VALUATION

BRAND VALUATION – APPROACHES AND METHODS

Sakshi Sharma, an intern at Khurana & Khurana, Advocates and IP Attorneys looks into the concept of Brand Valuation, its history, evolution and different approaches and methods thereto. Introduction: Brands today are not restricted to marketing or profits made by a company, but are a part of our everyday life. In the light of emergence … Continue reading BRAND VALUATION – APPROACHES AND METHODS

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